Albert Einstein once said, "The secret to creativity is knowing how to hide your sources." It doesn’t take a genius to know there’s little point in arguing with Albert Einstein. He came up with the theory of relativity and was awarded the 1921 Nobel Prize in Physics for his services to Theoretical Physics, and especially for his discovery of the law of the photoelectric effect.
When he said the secret to creativity is knowing how to hide your sources, "creativity" could easily be code for "mortgage lead". The secret to being a successful mortgage broker or lender is knowing your mortgage lead sources. Mortgage lead sources are the foundation upon with a mortgage sale is based. Taking a closer look at mortgage lead sources, it’s clear there are several.
One mortgage lead source is a happy existing client. Clients that have had a positive experience with you will happily refer their family and friends to you. This should be encouraged as this mortgage lead source results in the highest conversion rate. You never know which client will be your next mortgage lead source, so it’s best to treat them all as if they’re assuming this valuable role.
Another mortgage lead source is interested applicants who have discovered you via your marketing efforts. Online and off-line marketing, if done effectively, will result in the completion of your web-based information request forms or telephone calls to your office. These leads are looking for what you sell and have discovered your services because you marketing yourself effectively. Marketing is traditional mortgage lead source although less traditional methods have gained steam in recent lead.
Once such less mortgage lead source is organizations in the business of gathering and selling leads. These are companies with a primary focus on lead gathering by way of aggressive marketing campaigns, and these leads are sold to brokers and lenders. Although some such services are better than others, as mortgage lead sources go, this typically provides the biggest bang for the buck.
Einstein was definitely onto something, he just confused creativity with mortgage leads. Or did he?
Mark Carey is an Internet marketer and webmaster of www.juicyleads.com. JuicyLeads is a major provider of refinance mortgage leads. For mortgage leads and refinance leads, visit http://www.juicyleads.com
Article Source: http://EzineArticles.com/?expert=Mark_Carey
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